Zoom imagePrize-winning: the Bayer Annual Report 2010.
Honor for the Bayer 2010 Annual Report: The publication took first place in the categories “Chemicals” and “Pharmaceuticals” of the Vision Awards from the League of American Communication Professionals (LACP). It received the Platinum Award in both categories, the highest honor conferred by the organization.
More than 5,000 entries from over two dozen countries were submitted for the prestigious awards this year. “This year’s Bayer Annual Report proves to be remarkable in the light of tremendous competition,” said Christine Kennedy, Managing Director of LACP. The jury praised the contemporary design, the clear presentation and the level of detail. “We’re very pleased with the honor from the American communications experts. This international recognition supports us in our efforts to deliver comprehensible and transparent information to our stockholders and the broader public in an attractive format,” said Michael Schade, Head of Communications at Bayer AG.
Bayer was also honored at this year’s Annual Report Competition (ARC) Awards, receiving two silver awards and one bronze award for its 2010 Annual Report. The ARC Awards are presented by MerComm, Inc., an independent organization which sets global quality standards in communications. They represent the most important international competition for annual reports.